EP 007 | The Power of Personal Branding with Guest Katie Fawkes

In today’s digital landscape, live video and personal branding have become essential tools for businesses looking to grow and connect with their audience in a meaningful way. Whether you’re an entrepreneur, marketer, or content creator, embracing live video and building a strong personal brand can help you stand out from the crowd, establish thought leadership, and drive business results.


In the latest episode of the Invisible to Invincible Podcast, we’ll dive into the transformative power of live video and personal branding, and provide actionable strategies to help you harness their potential for business growth.


Keep reading for the key insights from my recent conversation with Katie Fawkes, Director of Marketing at Ecamm, on the Invisible to Invincible Podcast.

The Power of Live Video.

Live video offers a unique opportunity to connect with your audience in real time, creating a sense of intimacy and authenticity that is unmatched by other forms of content. When done right, live video can:


Increase engagement and interaction: Live video allows you to engage with your audience in real time, answer their questions, and respond to their comments. This interactivity fosters a sense of community and builds stronger relationships with your followers.


Drive conversions: Live video can be a powerful tool for driving conversions, whether it’s selling a product, generating leads, or growing your email list. By providing valuable content and engaging with your audience in real-time, you can create a sense of urgency and encourage them to take action.


Establish thought leadership: Live video allows you to position yourself as an expert in your field and establish thought leadership. By sharing your knowledge and insights in a live format, you can build trust and credibility with your audience, and position yourself as a go-to resource for information and advice.


Seeking and Offering Support: In the early and challenging days of starting out, Naomi learned the importance of being part of a supportive community. She talks about the value of mentorship and how seeking guidance was crucial to her success.

Building a Strong Personal Brand.

Your personal brand is your unique identity and reputation in the marketplace. It’s what sets you apart from your competitors and makes you memorable to your audience. A strong personal brand can:


Increase your visibility and reach: By building a strong personal brand, you can increase your visibility and reach, both online and offline. This can lead to more opportunities for collaboration, speaking engagements, and business growth.


Attract and retain loyal customers: A strong personal brand can help you attract and retain loyal customers who trust and believe in you. When people feel a connection with you and your brand, they are more likely to become repeat customers and advocates for your business.


Drive business growth: A strong personal brand can drive business growth by increasing sales, generating leads, and improving customer loyalty. When people know, like, and trust you, they are more likely to do business with you.

Strategies for Success.

To successfully leverage live video and personal branding for business growth, consider the following strategies:


Be authentic and vulnerable: People are drawn to authenticity and vulnerability. When you show your true self and share your story, you create a deeper connection with your audience and build trust.

Provide value: Always focus on providing value to your audience. Share your knowledge, insights, and expertise in a way that is helpful and engaging. This will keep your audience coming back for more.


Be consistent: Consistency is key when it comes to live video and personal branding. Regularly create and share live video content, and be consistent with your messaging and branding across all platforms.


Engage with your audience: Engagement is essential for building a strong personal brand and growing your business. Respond to comments and messages, answer questions, and run contests and giveaways to keep your audience engaged and excited.

Final Thoughts

Live video and personal branding are powerful tools that can help you grow your business and connect with your audience in a meaningful way. By embracing live video and building a strong personal brand, you can establish thought leadership, drive conversions, and create a loyal following of customers who believe in you and your brand.


Remember, the key is to be authentic, provide value, be consistent, and engage with your audience. By following these strategies, you can unlock the transformative power of live video and personal branding and take your business to new heights.

Ready to take your live video and personal branding to the next level? Listen to my conversation with Katie Fawkes on the Invisible to Invincible podcast to learn more. And don’t forget to subscribe to the podcast for more inspiring interviews and actionable advice.

So tune into the Invisible to Invincible Podcast, where we champion high-achieving entrepreneurs, business owners, coaches, consultants and executives. We’re your guide to achieving work-life fulfillment, making your career work for you (not the other way around), and pursuing success in business and life on your own terms. It’s never too late to take control, become visible and invincible, and transform your professional path, no matter your age (especially after 40). 😉


Katie Fawkes is the Director of Marketing at Ecamm where she gets to work alongside some of the most amazing live streamers, podcasters, and content creators out there, helping them reach their goals and grow their business through video and live streaming. In addition to heading up Ecamm’s Marketing team, Katie is also the co-host of the video podcast, The Flow.


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EP 007 - Transcript

The Power of Personal Branding Building: Trust Through Live Videowith Guest Katie Fawkes

[00:00:00] Have you ever felt that nervousness and anxiety when it comes to turning your camera on and going live? Or recording video for the internet that you’re going to put out there? So this is the episode for you because today we are talking to Katie Fawkes of Ecamm and she is going to be talking about her journey from behind the scenes to the forefront of video podcasting and marketing over at Ecamm.


[00:00:27] And it’s absolutely inspirational. So stay tuned. Stick with us. Cause you are going to love this episode. All right. I am Kendra from kendralosee.com and you’ve tuned into the invisible to invincible podcast where passionately driven women in business share their journeys from hidden gems to industry leaders.


[00:00:49] And today, as I mentioned, we have Katie Fawkes and Katie is the director of marketing over at Ecamm where she gets to work alongside some of the most amazing live streamers, podcasters, and content creators out there, helping them to reach their goals, grow their show, grow their business through video and live streaming.


[00:01:06] And in addition to heading up Ecamm’s marketing team, Katie is the co host of the video podcast, The Flow, and she’s an all around awesome person. So I’m excited that she’s here.


[00:01:17] Welcome Katie. Thanks. I’m so excited to be here. I know. Thanks for being here. I just want to say before we get started that I interviewed you probably like two years ago, three years ago.


[00:01:30] Yeah. It’s been a while. Yeah. For my old show and just even the difference in watching you grow on video leveling up from then to now is I just love watching your journey. I love the I love the videos you guys have been doing lately of like the first show versus now It’s absolutely inspirational. And so one of the things that I think that I run into a lot is people are afraid to show up on camera.


[00:01:57] People are afraid to, especially when you say go live, the amount of people that I talk to that women in particular that just, hesitate and get, I can see them shrink. I can see them get anxious and that anxiety of just like, Oh God, no. Like, it’s amazing. So can you talk a little bit about your background and how you got from where you were to where you are today?


[00:02:24] Oh my goodness. So, so yeah, if you, if you’re that person who’s like, no, I don’t even want to watch this episode. This episode is scary. Everything about this is scary. I was you. I, I started my career as a copywriter and then moved into the world of social media. I have always been a behind the Project planner, like, nail it for someone else, person, and the idea of being on camera at all, I mean, even taking photos of myself is, is as far away from my personality as it could possibly be.


[00:02:56] So it’s hilariously ironic that now I spend probably a good 60 percent of my time, personally and professionally, sitting here, either in my home studio. Studio or the work studio, but I’m, podcasting or doing podcast interviews or live streaming or catching up with friends on video. I, like many of you, I’m in a video centric world these days, but yeah, I, I distinctly remember.


[00:03:18] And I’ve, I’ve talked about this a lot on, on LinkedIn and on my other social platforms. I, I worked for a company called paint night. And I ran their their social media marketing program and also local marketing for all of the individual business owners who are running all of these events out in the field.


[00:03:34] And I needed to do internal training videos. So like no one was going to see these except for the business owners who I knew. Really well, there was like a hundred something business owners. Those are the only people that were gonna see them and I I Kid you not I you know I had a video out one Videographer standing with a camera in a room that I was had been in you know a ton of times I knew the information inside and out and every time the camera came up and he was like, okay and go I couldn’t get my name out.


[00:04:06] I would like blah blah. There was swearing. There was crying. It got to the point where after like day three of recording, I was like, Can I write the script and someone prettier, better, more confident can just record it? Like, does it have to be me? Because I just couldn’t. I couldn’t do it and I, it was scary and overwhelming and I felt, I’m like, oh, I’m terrible at my job.


[00:04:32] Why is this so hard? And I’m, I have a theater acting background, so I’m used to like being on a stage. So it’s like even more embarrassing, but there’s, there is something about the idea of Video that has always, and does continue to feel like it needs to be perfect, like it needs to be produced, like it, like you’re, something is going to happen if you trip over your words or if you don’t say the right thing.


[00:04:54] People are gonna be like, well, I’m done. I’ll see you later, which is not the case, but we all feel that way to some level or another. So flash forward, I ended up hilariously taking a job at Ecamm, which is a A company that makes a live streaming of video production tool and in the same way I was like I’m gonna stay behind the scenes like I’ll help other people be really good at this and I’m really really grateful to our two co founders.


[00:05:21] Who they themselves also don’t like to be on camera. But they, they were very much like, Hey, we have all these amazing influencers and content creators and YouTubers. And they want us to interview them. They want, they want to be on camera. They want to talk about their experience with our software. We need someone to do this.


[00:05:36] And I was like, Oh, I really want this job. I love, like, who I work with. I love, like, this company. I believe in, in, In the vision and getting, getting your content out there. But it took me, I think, God bless them. I think Ken and Glenn did like the first probably five interviews where like it would come to the day of and I was like, I’m good.


[00:05:56] I’ve got this. And then Glenn was like, are you sure? I can do it if you want. I was like, yeah, you do it. I’ll just say, I’ll stay behind the scenes. So I did, I finally got out there. It was absolutely terrifying. I felt like it was terrible. I felt like I looked terrible. But. You know what? I, every time I kind of push myself to do it again, someone would show up in the comments and say, like, Oh, this was so helpful.

[00:06:18] I learned a lot. And then people started showing up in the comments and saying like, Oh, Katie, it’s so good to see you. Like, we, we love, we love getting to spend time with you. And then there was like a group of people that would follow me from one video to another and be like a little cheerleading team.


[00:06:32] And it, now I’m in a place where I feel like if I don’t, if I’m not live streaming and if I’m recording a video, it’s way harder because I don’t have two leaders, right? Yeah. I, I, whenever I do recorded video now, I feel extra pressure than I do when I’m live because when I’m live, I’ve come to like, Anything can happen.


[00:06:54] It’s acceptable. It’s fine. It’s real. My dog’s gonna bark. The, I was doing a live stream last night, and thank God it was just a dry run because as soon as we started, they started jackhammering the street outside my building. Yeah. At the exact same time we started. And I was like, I’m just going to ask you questions and interview you and mute and I’ll produce on the back end for you.


[00:07:19] But I have to mute myself. Yeah. Because you just don’t know. You don’t know. Yeah. You never know. It’s funny because you say that because I actually, when I first started live streaming, I had the same hesitancy. Because it was like, oh my gosh, the world’s going to see it. Okay, I don’t know how big I thought my ego was the first time.


[00:07:36] I know. Yeah. Everyone will see it. And they’re all going to judge us. Everyone will see it. Those five people really appreciated it. But it was, it was funny because I was putting it off and putting it off launching my show and I really wanted to do it. And I’ve like, my background was journalism.


[00:07:53] Like I loved my first job was interviewing people and I love interviewing people, but it was the live video. It was go live and that pressure. And I was talking to some friends and one of them looked at me, he’s like, don’t you teach? I was like, well, yeah, I teach marketing and social media like for four and a half hours a day, a couple of times a week.


[00:08:17] And he’s like, don’t you do that online too? I was like, well, totally. Yeah. And he goes, are they live? It’s like, I don’t like where you’re going with this question.


[00:08:26] Yeah. Yeah. I’m missing your point on purpose and I don’t love it. But literally like two days later it was like, it’s gotta be the same thing. Yeah. And it, and it has been like, I absolutely love it. Like I said, I feel more pressure recording. Yeah. And that’s part of why, like, I loved, I love watching your journey on this too, because I think that you started working at Ecamm probably, I think around the same time I started working on live video.


[00:08:53] And so it’s been fun to be able to see is there a mindset shift or anything that you had to do to actually Go live with the first time. Yeah. I mean, yes, I, I had to, I, I am a total perfectionist there. As you said, there’s a ton of ego that goes into what I’d like to admit or not. There’s a ton of ego that goes into it.


[00:09:14] And I had to just. I’m, I’m sort of glad that I was kind of trapped. I, I, I had to, I had to do it. Like, I would have, I would have been the world’s worst, worst marketing professional working for a live streaming company and be like, but I don’t stream. That’s for you guys. And I’m here to help you, but I don’t know anything about it.


[00:09:33] So I, I mean, the mindset I think came from just sitting there and saying, Okay. You have to do this or you quit the job. Like there you, you have to do this, you have to do this in a way that is real and authentic to the people that are watching it. So I didn’t wanna come out there and be like, I’m fantastic at this.


[00:09:50] Like, I, I wanted to be real and I wanted, I wanted there to be a journey because then people could come along on the journey and it would feel relatable and I would, I would understand what they were going through and they would understand what I was going through. So I. I it was it came down to how important is this really like it really like how how many people are actually going to be watching this and are the people that are watching it do they do they care do they care if I’m like a little bit shaky do they care if I trip over my words they don’t they really care about.


[00:10:21] The content that I’m providing, they’ve shown up to learn what the topic is that we’re talking about to get ideas and examples from, from businesses and from business owners that we were interviewing, they don’t, it’s not about me, it like I was the interviewer, it has nothing to do with me. So yeah, I mean, it’s, it’s really thinking through like, It is still kind of, I guess, in some ways, the behind the scenes marketer.


[00:10:45] I’m facilitating bringing the content to life, and I’m the best person to do that. Because I’ve built those relationships, and I’ve, and I know that this is the content that makes the most sense for the audience. So I was, I was doing myself a disservice by, by sitting in the shadows and being like, Oh, someone else will do this.


[00:11:02] Like no one else was going to do it. That’s literally was my job to bring it out to people. What you said there, I think is so important. And we’ve talked about our business. There’s so many business owners who feel the same way. And especially, a lot of us are coming from corporate, a lot of us. I mean, I have, I spent more than 20 years working in marketing departments and my job was to help other people show up and look good.


[00:11:25] And it was really easy to stay behind the scenes. And even when I created my own business, I had a logo, I had a business name. It was still really easy to stay behind the scenes, but no one, I mean, people cared, but not really like, it was like, Oh, you should go talk to Kendra. It was not. Oh, you should go talk to this business over here because they do good work.


[00:11:47] It was talk to Kendra. She’ll be able to help you. And it’s such a transition to decide to show up and decide to take that leap. And it’s so fascinating to me that you don’t, didn’t like video when you started working at Ecamp. It’s exactly how it was going to turn out, right? Like, I mean, it’s just wonderfully ironic.


[00:12:09] Or I was like, of course, of course I’ve done this to myself, but yeah, it’s been a fun ride. I wouldn’t trade it for anything. And now you not only are working on interview, interview people, and I see you online with interviews and things all the time, but you have your own, like you do it for fun too.


[00:12:27] Yeah. Yeah. It’s it’s so funny. So again, in a similar, in a similar story. So I, I have a childhood best friend who I’m still very, very close with. And we, we grew up across the street from each other. So we grew up in the nineties, running back and forth across the street, watching movies, like hanging out.


[00:12:45] And we and now she lives in Montreal and I’m here in the Boston area. So we don’t see each other as often as we would like. And so years back, Pre pandemic years ago, we decided we would do, we would like commit to getting, getting on a call once a week to just catch up. So we called it BFF chat. We were like, we’re there every Thursday, 9 PM.

[00:13:05] We’re just going to catch up. And then she was much more the person who like. As we started doing it, she was like, Well, we have, like, we could just turn on our, our video, like, because, we weren’t, we weren’t making phone calls, we weren’t talking through, like, Google and all these different platforms, so we’re like, We have a video call, and I was like, I’m good.


[00:13:23] Like, and this isn’t even live, or recorded, this is like literally just a phone call with my closest friend, and I was like, I don’t really like how I look, I don’t want to stare at myself, I don’t enjoy that, and she was like, that’s silly, but okay, fine. And so, so years later, it got to this point where we were watching movies, we were doing these like watch parties where we were watching and I was like, Okay, this is silly.


[00:13:44] Like, that’s fine. I can be on video while we’re like watching a movie together and commenting together. And after a while, I don’t remember whether it was her idea or mine. We were like, Well, we could do this as a podcast and I was like, okay, well, if I’m going to do a podcast, I’m going to do a video podcast because I work in video and that’s the trend right now is that, if I start with video, then everything else is easier from that point on and now it’s just become a really fun, like now it’s this time where, as I said earlier, like it, it’s not, now it’s like not just me and her hanging out and chatting and catching up.


[00:14:14] It’s, It’s me and her talking about some of our favorite movies and all of the people that show up in our, in our live chat. So like our recording process could be closed off. It could be this time where we, it’s just us and we’re recording, but it’s so much more fun to do it publicly out on YouTube and people show up and they, they share their stories from their favorite movies and like it gives us ideas and it makes, I think the content a lot stronger and it.


[00:14:36] Yeah, it turned from this, like, just us kind of closed thing to, because we’ve made it more open, we’ve just, we’ve built this little fun community and it’s been, it’s just been a blast getting to, like, hang out, and there’s, we’ve made it very no pressure, like, if there’s, we’d now joke, endlessly that it’s like, we record most Thursday nights, if we can’t, we can’t, and, and there’s, like, we’re, we’ll update and let people know, or we’ll jump on on a Friday if we can’t make a Thursday night happen, but, Yeah.


[00:14:59] Yeah. Yeah. It’s very freeing because it’s like, it’s in my mind, it’s just for fun. It gives me tons of practice. It’s building my confidence. And it, and there’s not, there’s no downside to it. I, it’s checking all the boxes for me in a really fun and unique way. I love that. And it’s, it’s, it’s, it’s, I think you said something really important there and then it’s adding the fun, right?


[00:15:20] It’s taking it off and adding the fun. And when you can take that momentum and that casualness into everything else that you’re doing, because it’s authentically you. Yeah, and you get that. I want to say practice being you. Yeah, it’s ridiculous. But I know but so many people turn on the camera and they’re like, Oh my gosh, I have to be perfect.


[00:15:38] I have to have everything in place. I have to say this. I have to pronounce everything perfectly. I can’t stumble over my words. I can’t say or any of those things. But people like it when you’re perfectly you. Yeah, not perfectly perfect. And it’s so fascinating to be able to see one of the things that I talk a lot about too, is personal branding, right?


[00:16:02] And I think that what they’ve done really well over at Ecamm is bringing all of you forward. I mean, I’m part of it because they, they don’t like to be on camera either. Yeah, exactly. They’re not marketers. Exactly. But you’ve been able to really like, they’ve everyone’s embraced each one of you over there creating your personal brand.


[00:16:23] Yeah. And yeah, I think it. I think it’s really like, it’s special. I, I would never, I was definitely never the person that I still probably don’t even consider it like a personal brand, but I feel like a year or so ago, I made this kind of decision where I had been, everything had been very separate. I was like, okay, well.


[00:16:43] Like, this is my Facebook page. And like, that’s just for friends and family. And like, this is my Instagram. And like, I post photos of like my kids. So I don’t want, like, that’s not for, that’s only for like, this is LinkedIn. This is only professional stuff over here. And after a while I was like, well, most of the people that like I have on Facebook actually are like.


[00:17:04] Friends that, like, I have certainly like family and close friends, but I have friends that like I’ve met through work that are like work friends, like it was just becoming this like gray area and space, but I had a huge following. And so it was, it felt really silly not to be letting people know what I was doing.


[00:17:20] It was like, like, Oh, my, like my, my high school friends are not going to care that I’m doing, a podcast on podcasting, whatever. But they did, like, I, I, the more that I started being like, Oh, I’ll share about these things or I’ll, let people know what I’m doing for work, the more people were like, Oh, I, I always wanted to know more about video.


[00:17:38] Like, can I ask you some questions? I’m like, sure. Or, Oh, hey, that’s so cool, Katie. Like, I didn’t know that you were into this. Like, I also, like, you don’t know unless you put it out there. And we are so worried about, You know about how it looks or about key, it’s like work life balance and keeping boundaries, which is important But I feel like sometimes we are making decisions for our our people that we don’t need to make we’re like put it Put it up there if you’re proud of it if you like if you if you’ve signed on to do something then hopefully you You, you’re proud of it and you’re, you feel excited about it.


[00:18:09] So I don’t think that there’s a harm in letting people know. And I think it’s, it’s, I think it’s fine to share that information. Cause you never know who’s listening on the other side. Like I, I have friends who had been sitting there for a long time where we’re like, I, I really wanted to know how to podcast.


[00:18:23] I had no idea how to get started and I felt overwhelmed and seeing sort of what I was going through and making that more public, gave them permission to feel like they could talk with me about it or. Found some ideas often. Now many of them are up and running with really cool projects and different things that they’re working on that maybe they wouldn’t have been if they didn’t have that level of encouragement or, seen someone else doing something similar.


[00:18:45] It’s so important what you just said. And I actually did the same thing a year ago when I decided to pivot out of cannabis and focus solely on, and doing that, I put myself forward, right? Like here’s my name, here’s who I am. I converted my Instagram because I was trying to manage. Yeah, I don’t know about you, but I was trying to manage a personal Instagram, one for cannabis marketing, one for non cannabis marketing for those other things.


[00:19:06] So that’s three just on one platform. Yeah. And then I had my business ones on LinkedIn. So there was three more. Like, are you kidding me? I’m one person like Yeah, and as I’ve pulled things together, if people don’t want to listen to about work stuff great You don’t have to but here’s some personal things and here’s some stuff that’s going on and for each person That line of what they want to share about their personal life varies Yeah, like set your boundaries about what you don’t want to talk about or what you want to keep private and then work around it because yeah, people don’t necessarily and that’s where I think it’s the emphasis on how to stand out is so important more and more with video and with that personal branding because with AI and everything else that’s happening, it’s easy to get lost and sound like everyone else period.


[00:19:55] Yeah, yeah, absolutely. I mean, I think we’re going to need to find ways to be more human, to be more relatable because people like as things are, as those lines are blurring, things like live video are going to continue to be, to become even more important than they are now because people want to feel, people want to see those like, What we would think of as moments of like, Oh, Oh my goodness.


[00:20:20] Right. Like a cat walked in across my keyboard. Like my kids ran in like the, there’s crazy noises outside. Those might be like surprising and upsetting and whatever for us right now. But that’s an indicator for a person on the other side that you’re really creating this content in the moment.


[00:20:34] They can trust you. There’s the, there’s an authenticity or realness there. If this is not like, Something where, we’re pulling, we’re pulling the wool over anyone’s eyes. Like this is us there to answer questions, to help people, to, to share what we’re trying to share. So I, I think it’s going to continue to be more important as there’s so many ways to game the system right now.


[00:20:51] And so many kind of changing parameters for content. Absolutely. So I was talking about that first live video that I did, I hadn’t set up and I was sitting on my couch. I wanted a little more casual, but like, chat with me kind of thing. And as I was doing it, my dog, was a puppy at the time and he jumped up on the couch behind me, started walking along the back of the couch behind me, and then fell in between the couch cushion and the couch.


[00:21:19] So then he just disappeared while I was talking. And I had no guests, it was just me. And then he like, you saw his little puppy legs like pull himself like up, and then he hoisted himself back up, shook himself off and then kept walking. Perfect. And that’s how you know it’s live. Like, this is not, I couldn’t make this up.


[00:21:37] We didn’t practice this, me and my dog. Yeah, no, those are the things that people remember. Like it’s, I don’t know. I mean, if you think back to any of the content, I mean, even, even on TV, which is certainly becoming like less and lesser thing, right? Like none of us watch cable TV or live TV anymore, but. But in those moments where, where we have like the memorable, newscasters were like kids have come screaming in or something crazy has happened, especially as, as we were like at the beginning stages of the pandemic, there was a lot of that.


[00:22:06] And it, it’s kind of nice. Like it’s, it’s memorable. It makes people feel real. It’s relatable. There’s sort of a moment where you’re like, Oh, right, like this is a person and like they’re going through all the same stuff that we do. I, I think it stands out and so, I mean, you don’t, wouldn’t want it obviously in every single one of your videos, but I think we need to be less afraid of that.


[00:22:26] Like it’s going to happen here and there. It’s going to happen to everyone. It’s, it happened to late night hosts when they had to do things on their own at home. Like it’s just part of it, right? Yeah. I think it’s one of those things where. Like I, I, I’m not thankful for the pandemic. Right. Like there was a lot that happened, but one thing that I do appreciate is that letting go of that feeling of if we’re showing our face online, we have to be perfect.


[00:22:54] Yeah. Whether it’s photo, video, what have you, it doesn’t have to be perfect. because we’re not perfect. And, it goes back to whenever I talk about to people about this, it’s like, who’s deciding what’s perfect and not, right? We’re the perfect police because everyone’s going to have their own idea of perfect.


[00:23:13] So you’re never going to achieve that. So it’s never going to matter. Yeah. So of everything, stop chasing that. Yeah. And I, once again, I’m also like the perfectionist and had to have everything buttoned up and then my dog’s doing acrobatics in the background. I’m like, I’m done. Let’s just do this.


[00:23:28] Like, we’re good. Yeah. Yeah. I mean, you can, you can certainly, and I would encourage, anyone that’s getting into this space or even if you’ve been there for a while, like you can certainly plan a, a 10 you can have. You can have notes, you can have, a detailed in tools like Ecamm, you can like, you can build out what we call scenes so that you can plan out all the content, you can practice, you can do practice rounds of things that you’re going to do the same as you would for, anything else, teaching or any kind of presentation that you’re doing.


[00:23:56] You can practice all of that. I guess what we would just say is like, don’t, don’t let the overthinking stop you from creating the content. Like, one of the, one of the hardest parts of recording a video versus live streaming is that you can pause it and stop it. So then you’ve given yourself permission to be like, pfft, that sounded dumb, I’m gonna stop that.


[00:24:15] I’ll record again. Ugh, I hate that. I’ll record again. I hate that. I’ll record again. And you can get into this cycle where you can lose. You could lose a whole day or you could lose a whole project because there’s, a way that you want it to sound in your head or you’re like, oh, I’ll edit that later.


[00:24:28] All of that is time and some of that matters, but not all of it matters. So yeah, I think practicing in a live setting kind of forces you to roll with the punches a little bit and to keep pushing through and get the content created if you want to edit it later, great edit it later, but at least you’ve gotten it all the way out.


[00:24:48] And then, you know what you would do differently next time or how you might tweak it, but versus kind of sitting there in that paralysis of. Oh no, I need this. I need this 45 minute video and like that’s feels like forever and I don’t know how I’m going to do that. That would be forever, 45 minutes.


[00:25:04] That’s crazy. But an hour live stream goes like that, I gotta tell you. So fast, I know. It’s not, I think that, and that’s one thing that, you make a really good point because when I start, when I’m teaching, like the last couple of classes I taught social media marketing, I actually used e cam, pulled the students in and for extra after, anyone that wanted to stay longer on one or two of the classes, I’d help them go live.


[00:25:29] We’d, they’d go set in another room. I’d bring them in. We’d use my work Facebook page. So that way like no one that would know them would know that I mean like we’re gonna limit it So that way they wouldn’t feel bad about it and it was amazing to watch because even in this even in the process of one interview like you could see them start to like Relax and stop worrying about who might be watching Yeah, chances are if you’re going to go live and you’re going to be talking to it, you’re, you’re not, chances are high, a reasonable person is not going to say such ridiculous things.


[00:26:04] Like you’re not going to be a normal person one day. And then like the camera goes live and then just like crap comes out of your mouth that you’ve never said before, it would be entertaining, entertaining. And there are people that lose, we’ve seen those videos, but Chances are high the average person, not that we’re all average, but you know, we’re all shining stars, but we’re not going to do that.


[00:26:29] So that’s not going to be the thing that you need to worry about.


[00:26:33] But yeah, it was super fun and I know people that have done a lot of practice and created fake groups or what have you to be able to practice. I will say one of the things that I did recently my boyfriend plays wheelchair basketball and so I had access to TikTok live and I know nothing about sports.


[00:26:52] Like it’s shameful, but I like watching his game and I was there for a three day tournament. So I just started streaming on TikTok and was like, this is shitty basketball commentary for a great sport. Don’t expect much from me. But I’ll talk my way through it. And I live streamed the games and provided terrible commentary that was like, he passes it to his friend, he passes it back to his friend, I think they’re playing keep away.


[00:27:18] Oh, no, now they tried to hit it into the hoop. Like, it was terrible. And people would give me tips on getting better. And it was sad because the better I got at it, like the more I learned, the less engagement I got. So that’s really like a reversible reward there. But it was such fun thing to practice and do.


[00:27:36] And it wasn’t something like talk about not needing to be perfect. You’re like, I know nothing about this, but this is what we’re doing today. Yeah. And I think like that takes the pressure off of. You. So if you’re, if you listening to this or watching this are on the fence about going live, using live streaming as part of your marketing strategy.


[00:27:57] It’s where you want to be because it is the way you’re going to stand out. It is how you can make a bigger difference. with your marketing, with your content for a lot, a lot less work. Yeah. Yeah. I mean, I start there, there’s like a bunch of different ways depending on what your personality is like, but to start, I mean, I, I have people who swear by the idea of just taking your phone and doing like a video journal.


[00:28:24] So just like once a day, record it just for you. Don’t like, don’t overthink it. Keep it like a minute or less or whatever length you want it just for you. Journal down some ideas, notes, just the act of like seeing yourself on camera. The act of recording in a, in a video way is a great way to get started.


[00:28:41] There are people like me who need to be backed into a corner in order to start. So if that’s you, then, sign up for, there’s like, a couple of different challenges that happen throughout the year. So there’s one called Lida. Where you just challenge yourself to go live every single day in April or August, so either works and there’s lots of different groups that will hold you accountable and and get you into that space.


[00:29:01] And again, that’s like in a closed group or like, honestly, I had signed up to do like a bunch of different kinds of. Like talks and presentations, et cetera, in a digital space. And so, I, I just, and I needed to record them and send them over, so they didn’t even have to be live streams. But I just live streamed them to an unlisted YouTube, gave that link to my best friend, and was like, sit here in the chat, and she would type messages, so I could see them coming up in Ecamm, and I wasn’t responding to them, but that, like, Oh, you sounded really great there, oh, that was a good point, like, things like that just, gave me enough confidence to keep going and I knew that because I was live I couldn’t hit that stop button and so I actually I was able to record an entire presentation by doing it as a live stream even though it wasn’t a public live stream so practicing in different ways I think will just get you out of you just need to get out of that the the fear cycle and the paralysis that you’re stuck in so how whatever that is whether whatever level of accountability or kind of push that you need to get out of that It’s only the first couple times that are super scary and then and then it starts getting into a rhythm and then it feels more comfortable and then you’re creating and really like in the end, that’s what matters, right?


[00:30:12] Like you’re not, you’re not going to move forward if you can’t. Create the content in 2024. You need to have video content to some level. If you’re running a business, whatever size business that is. So you, you need to push yourself for no one else is going to do that for you. You’re going to have to push yourself forward in it.


[00:30:30] Absolutely. One of the things that I did in July, because apparently I didn’t want to deal with April and August. You can make your own. Yeah, right. I went live every single day on Instagram because I want to play with Instagram and use that feature there. And if this, if you’re listening in this thought.


[00:30:48] It is really daunting to you because you’re like, I don’t know what to say for 31 days. I use Magi. I went over to AI, use Magi, put together my like, here’s my target audience. Here’s the four things I want to talk about. Use each one as a weekly theme. Give me some talking points for each one. It gave me the ideas.


[00:31:08] And I used that for my talking points. It also helped me write the post by that point. And I used my notes app, I used Magi, and I used my phone. Yeah, the AI tools are there to help, like, make all of that magic. Like, the only thing it can’t do right now is is be a real person on camera. So like all the rest of it, it can do for you, which is great.


[00:31:31] Or at least give you like the framework that you need to be successful or to give you some confidence. Yeah. And having that framework made it so easy. And even for as long as I’ve done video, I hadn’t done any in a while and everyone was telling me, even You know from the first place like the first day of that month, I would I had been traveling I was in LA.


[00:31:51] I was like in a courtyard. I’d been out in the sun all day I think that’s some random sunburns around my sunglasses and was trying to figure it out And I didn’t have my notes necessarily in front of me all the way to the last day of the month and you can even see the cut my confidence going Because I was rusty in the beginning like it was an invaluable experience and I’ve been doing this for years So just sometimes you need to shake it up for yourself a little bit and being able to do it on my phone versus My computer it was in different spaces that I wasn’t used to Like you have that flexibility and you know what?


[00:32:24] No one cared like people loved it People loved it. And no one cared that I was not, it was harder to hear me in some locations or that I was sunburned. No one cared. I was the only one that cared. Yeah. And so I absolutely love this conversation with you, Katie. As I can talk to you for hours, but we’re not going to, I tell you there’s, it’s, it’s amazing.


[00:32:52] How quickly the time goes by, so I, I would say that the mass majority of live streams that I do now and podcasts and all of it are like at, at least an hour, like an hour to me. Felt like an eternity when I first started off and now it’s so much easier. So yeah, I don’t know. I, I guess the other thing I would say is that like, it’s harder by yourself than it is with someone else.


[00:33:13] So if you’re the kind of person that needs like to bounce ideas off of, setting it up and doing it with like a friend or a colleague or, someone that you trust that like, Even if you don’t plan out any questions in advance, just get on camera and talk with each other. It helps the time pass by faster and gives you confidence too.


[00:33:30] Cause you’re like, Oh, if I was to forget everything right now, Kendra, we continue the conversation and I would come back in and keep going. Right. So it like, it’s helpful to you to, to think through, you don’t have to be by yourself or you don’t have to start by yourself. You could practice with someone else till you get confident and then figure out how to do it.


[00:33:46] It’s a different, it’s a different feeling being by yourself than it is to be with someone else. That’s a really good point. It is much easier to do interviews than when I do my solo shows and I enjoy doing them like I can talk. I can talk. Let’s be clear. But I enjoy, it’s always so much more fun to have someone there to ask questions and to bounce ideas off and to have these conversations because you can, I think that there’s more value in the combined effort than just one person.


[00:34:11] Yeah. So, Katie, where can people find you? Oh my gosh, I’m super public, as we just said, super public, so I’m, I am in front of and behind the scenes of almost all the stuff that Ecamm creates, so E C A M M, you can find us all over, and if you want to Practice. Ecamm actually has a really great community on Facebook.


[00:34:38] If you go ecamm.tv/community, you’ll drop into that Facebook group. And you don’t have to be an Ecamm customer to practice and play there. So it’s a good, a good place if you want to test things out. I, I have my own 90s movie review podcast. So if you want to be in the past with me and my best friend, you can hang out with us most Thursday nights at 9 p. m. on YouTube. And wherever you listen to podcasts, we’re called the VHS Club. Our website’s thevhsclubpod.com. And then I, my last name is Fawkes, but it’s spelled the British way, F A W K E S. So you can find me pretty easily across all the different social platforms. And I’m Super public and welcoming now with my social media, so if you want to learn about podcasting and see my backyard chickens and learn how I crochet and travel and scrapbook, you are welcome in my space anytime.


[00:35:29] I kind of do a mix of everything that I’m passionate and excited about, which is fun, at least for me. No, absolutely. It is fun. It’s fun for me too. And I do want to reiterate what I want to reiterate what Katie was just saying about the Ecamm community. That is Ecamm is the tool I use. It’s the tool I got started with for live streaming and the community there and the support there is absolutely amazing.


[00:35:55] So if you are considering and hesitating about going live and trying to figure this out. You don’t have to hesitate. You don’t have to keep considering. There’s so many resources and such a supportive community of people who are just happy to support you in showing up. Yeah, come in and lurk, honestly, like if you’re like, I don’t, I don’t, I don’t want to just come and sit in the group and see what people are creating.


[00:36:22] I just find it so inspirational and like across every conceivable industry, people who are streaming, church services, you have people who are like doing these amazing like presentations and, like, Live events. You have tons of podcasters. We have magicians, like literally every industry, get teachers, every single category.


[00:36:42] And they’re doing just the coolest things. It’s just, I don’t know. I find it really fun to just get some, even just some great ideas of what’s possible because once you see it, you’re like, Oh, like I can do that. Like, no, it’s a level playing field there. It’s not that anyone has, yeah. Anything better than anyone else, all it takes is a really good idea.


[00:37:01] Implementing the idea is just a set of steps, right? And it comes down to, like, what you can afford and, and, what you have time to train yourself to do, but it’s all doable. Everyone started somewhere, right? So, it’s neat to get to see all the ideas and examples, but we’re always Practicing and playing around, with each other.


[00:37:18] So any level welcome. And it’s fun. It’s play and it’s encouraging. So be sure to check that out because the community, the Ecamm community and what they’ve built and the tools that we have access to and the people are all part of it. And it’s unlike any tool or community like community based around a tool.


[00:37:38] I keep saying tool, but like a software, honestly, than I’ve ever seen. Cause when I think of Ecamm, it’s not just, Oh my gosh, I can do this and you can do this and you can do this and then there’s these cool people and then they teach you and it’s like, it’s a bigger thing than that. Experience.


[00:37:56] Experience. Good job marketing it. Is that the word I was looking for? Experience. It’s all these things and you get to act in it and it’s all around you. And I always love when people are like, how did you build the community? I was like, Oh man, this community built itself. Like the, once you realize like what you can do on video, it becomes like just this, almost like a game where you’re like, Oh, I like, I can make this whole stream look like a CNN show, like scrolling tickers I could do.


[00:38:27] And then it’s just, yeah, people just get addicted justifiably. Like it’s just really cool what you can accomplish. So yeah, the community builds itself and their enthusiasm just like catches like fire. Everyone is just like, ah, I can do this. Can you see this? Let’s try it out. Yeah. It’s pretty amazing. So be sure to check it out.


[00:38:46] Katie, thank you so much for being here today and thanks to all of you for tuning in to hear Katie and I. Talk about marketing in my video and nerd out about the topic. And if you are inspired to take your own passion to the podium success, visit KendraLosee. com for more expertise on how to amplify your business and your personal brand and visit Ecamm to learn more about how to show up live and the community there.


[00:39:16] And until next time, I’m Kendra Losee. Thank you. Bye.


[00:39:22] All right. You thought you were done? I knew I just had goodbye, but I didn’t mean it. I decided it would be fun to include the bloopers from the beginning of the podcast episode with Katie, for you to enjoy.


[00:39:34] So those are coming up.


[00:39:36] Have you ever felt this stage right when you think about going on live on camera and Broadcasting yourself out to the internet? If so, you’re not alone and this episode is for you We’re going to be meeting Katie Hawks today See, I told you, I told you it was going to be me. You need to keep bloopers in for this episode in particular so people, it’s relatable.


[00:40:03] We’re not meeting Katie Hawks because that’s not a person I know.


[00:40:07] I knew it was always people’s last name too and I think it’s because of mine’s such like a A sticking point. , no one ever gets it right. Okay? Mm-Hmm? . Here we go. . It’s your damn Fox shirt, . It is, it does. All right, here we go.

🌟And if you want to get started on creating clarity, consistency and confidence around your message and your brand, be sure to >>learn more about the Invisible to Invincible Lab, today! << The next cohort starts on January 23, 2024! 🌟