Ep 004 | Embrace Your Story: Pivoting to Authorship After 40 with Lynn Golodner

Hello, my wonderful visitors and friends, welcome back to another episode of Invisible to Invincible Podcast. This time, we have the pleasure of speaking with the remarkable Lynne Golodner—a former journalist, accomplished author, and the founder of Scotia Road Books—who took an audacious leap from journalism to authorship and publishing. 

Journey of Personal Growth

Are you ready to dive into a story of personal reinvention and the art of storytelling? Because Lynne’s inspiring narrative involves all that and more. The secret ingredients to her eclectic career? A heartfelt embrace of her identity, dozens of profound mindset shifts, and the courage to make a career pivot post-40.

Storytelling That Resonates

Lynne’s magic behind her successful narrative? She taps into her personal experiences and intertwines them with her stories, crafting tales that hit close to home for her readers. But that’s not all. She openly discusses her journey of establishing her own marketing and public relations company, Your People—which marked her transition from freelance journalist to an empathetic and empowering entrepreneur.

Uncovering (and Sharing) Your Unique Voice

Aspiring writers, branding enthusiasts, and those dreaming of career switch (big or small) —this segment is for you. Lynne shares the strategies that helped her become a beacon of inspiration while helping others find and elevate their voice through Scotia Road Books. She also shares her approach to personal branding—underlining the power of communicating your story authentically.

Embrace the Power of Planning

With her latest novel, Women of Valor released in the second half of 2023, Lynne shared insights about the book and her writing process. What is her secret to maintaining stress-free productivity levels and deriving joy throughout her work? A well-devised plan and a deep-seated love for crafting her novels’ Jewish characters and their intriguing lives.

Key Takeaways: Push Your Boundaries & Consider Pivoting Your Career (even after 40)

As we wrap up this episode, here are a few takeaways from Lynne’s rollercoaster journey. We hope to inspire you to ink your narrative, push your boundaries, and consider:

  1. Your personal experiences can greatly enrich your storytelling.
  2. Uncovering your unique voice within your chosen field can amplify your impact.
  3. By sharing your experiences, you build a bridge of connection to your audience.
  4. Position your passion at the center of your professional life.
  5. A well-planned strategy can turn your work progress into a delightful journey.
  6. It’s not too late. If you’re considering your career after 40, anything is possible. 

Final Thoughts

Thank you for being part of our community and tuning into this journey with Lynne Golodner on the Invisible to Invincible Podcast. I hope her experiences inspire you to venture into unchartered territories and translate your dreams, passions and goals into career milestones (especially after 40). 

So tune into the Invisible to Invincible Podcast, where we champion high-achieving entrepreneurs, business owners, coaches, consultants and executives. We’re your guide to achieving work-life fulfillment, making your career work for you (not the other way around), and pursuing success in business and life on your own terms. It’s never too late to take control, become visible and invincible, and transform your professional path, no matter your age (especially after 40). 😉


Remember, new episodes are released each week so more inspiration is coming your way in the upcoming episodes. Until next time!

Who is Lynne Golodner?

Lynne Golodner writes emotional novels with compelling Jewish characters who are determined to fill their lives with passion, purpose and love. Her first novel, Woman of Valor, joins a body of work that includes two poetry collections and six nonfiction books, including Hide and Seek: Jewish Women and Hair Covering and The Flavors of Faith: Holy Breads. Lynne is a writing coach, marketing entrepreneur and host of the Make Meaning Podcast, and her creative nonfiction has been published around the world. With a BA from University of Michigan and an MFA from Goddard College, Lynne is the mother of four and lives in Huntington Woods, Michigan, with her husband, Dan.



This podcast is sponsored by KendraLosee.com. Some links are affiliate links, which means if you buy something, we may receive a small commission.

🌟 Connect with our guest: Lynne Golodner


Instagram: https://www.instagram.com/lynnegolodner/ 

Twitter: https://twitter.com/YourPeople  

Facebook: https://www.facebook.com/lynnegolodner/ 

LinkedIn: https://www.linkedin.com/in/lynnegolodner/






Check out Lynne’s books!

Women of Valor by Lynne Golodner

The Flavors of Faith: Holy Breads

Stand Out From the Crowd

🌟Connect with Kendra





✨ Highlights ✨


0:00 – Introduction to Personal Branding Journey

1:29 – New Beginnings: Business After New York

4:58 – Embracing Change: It’s Never Too Late

7:24 – Choosing Poetry: A Passion for Verses

9:44 – Marketing Strategies for Personal Branding

12:40 – Crafting Your Narrative: Share or Withhold?

16:30 – Launching Scotia Road Books

19:30 – Publishing Choices: Traditional vs Self-Publishing

21:47 – Women’s Stories: Impact on Society After 40

28:19 – Future Plans: Lynne’s Career Pivot

30:21 – Conclusion and Final Thoughts

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In this episode of the Invisible to Invincible podcast, host Kendra Losee interviews Lynne Golodner, author and founder of Scotia Road Books and Your People. Lynne shares her journey from being a journalist to becoming a full-time author, offering insights into her mindset shifts and strategies for success. She discusses her passion for writing emotional novels with compelling Jewish characters and the importance of filling their lives with passion, purpose, and love.


Episode Highlights:

  • Lynne’s background as a journalist and her decision to move back to Detroit from New York and DC.
  • The importance of storytelling and connecting with readers through personal experiences.
  • Lynne’s transition from freelance journalism to starting her own marketing and public relations company, Your People.
  • The creation of Scotia Road Books and the mission to help other women over 40 navigate the publishing industry.
  • Lynne’s approach to marketing and building a personal brand as an author.
  • The power of sharing one’s own story and connecting with readers on a deeper level.
  • Lynne’s upcoming book release and her process of planning and writing her novels.

Key Takeaways:

  1. Embrace your personal experiences and use them to shape your storytelling.
  2. Find your unique voice and perspective within your chosen genre or industry.
  3. Build a personal brand by sharing your story and connecting with your audience.
  4. Prioritize your passion and make it a priority in your career.
  5. Plan and strategize your writing process to make it more enjoyable and less stressful.


Lynne Golodner’s journey from journalist to full-time author is an inspiring example of following one’s passion and creating a successful career. Her dedication to storytelling, marketing, and building a personal brand has allowed her to connect with readers and make a meaningful impact through her novels. Aspiring authors and business owners can learn valuable lessons from Lynne’s experiences and apply them to their own journeys. To learn more about Lynne and her work, visit the show notes for links to her books and resources.

Thank you for joining us for this episode. Until next time, learn how to make your business and career work for you, not the other way around. Remember, it’s never too late be the undeniable force in your industry.

And if you want to get started on creating clarity, consistency and confidence around your message and your brand, be sure to >>learn more about the Invisible to Invincible Lab, today! << The next cohort starts on January 23, 2024!