EP 006 | Baking Business Blueprint with Guest Naomi Rose

Naomi Rose’s Path From Bakery Owner to Baking Mentor

If the thought of leaving your desk job to pursue a baking business has ever crossed your mind, you’re in familiar company. Naomi Rose took that bold step, trading in spreadsheets for recipes. Her story isn’t just about making great food – it’s about creating a successful brand and teaching others to do the same.

The Decision to Pursue Passion:

Naomi’s decision to swap her stable job for the adventurous world of entrepreneurship is a powerful example of ambition met with action. Here, we delve into the courage it took to make that shift and the fulfillment it brought.


Seeking and Offering Support: In the early and challenging days of starting out, Naomi learned the importance of being part of a supportive community. She talks about the value of mentorship and how seeking guidance was crucial to her success.

Baking Boss: A New Endeavor: When Naomi’s first venture came to an unexpected close, she didn’t back down. Instead, she launched Baking Boss, a resource for bakers and food entrepreneurs looking for support and education—a testament to her dedication and resilience.


Baking Versus Business: Naomi understands the challenges food entrepreneurs face when balancing the craft of baking with the realities of business ownership. Through Baking Boss, she provides targeted resources that address this gap, helping bakers build sustainable and profitable businesses.

Overcoming Challenges with Grace: The road wasn’t always smooth. Naomi shares her experiences with setbacks and how she learned from them. Her growth mindset turned potential stumbling blocks into stepping stones.

Key Takeaways

  1. Embrace Change Bravely: Naomi’s story shows that pursuing a dream often requires bold steps. Taking risks is inherent to the entrepreneurial process but is often necessary for growth and fulfillment.

  2. Seek and Value Mentorship: None of us succeed in isolation. Naomi’s success was partly due to the guidance she received from mentors. Surround yourself with people who can offer support, provide advice, and share the wisdom of their experience.

  3. Build a Supportive Community: Creating a network of like-minded individuals is invaluable. Naomi founded Baking Boss to offer a safety net to budding entrepreneurs – a forum for discussion, support, and shared learning.

  4. Understand the Business of Your Passion: Being great at your craft is just one part of the equation. Naomi recognized the need for business acumen and now helps others learn to manage, market, and grow their ventures effectively.

  5. Learn From Challenges: Naomi’s path wasn’t without difficulties. However, each problem presented a learning opportunity. Adaptability and resilience are key attributes for any business owner to develop.

  6. Continuous Education is Key: Staying informed and up to date with industry trends and business management techniques is essential. Naomi’s creation of educational resources underscores the ongoing nature of learning in business.

  7. Relationship Between Passion and Profession: Naomi exemplifies that passion alone doesn’t build a business. Aligning your interests with sound business strategies is essential for professional success.


Final Thoughts

Conclusion: Embrace Your Entrepreneurial Journey: Naomi Rose exemplifies how turning a passion into a profession takes more than just excellent culinary skills—it requires business knowledge, a supportive network, and the ability to adapt. Whether you’re a hobbyist looking to go pro or a seasoned baker, Baking Boss offers insights that can propel you forward.


To soak up more of Naomi’s wisdom, visit the Baking Boss website Baking Boss, and don’t miss Naomi’s valuable insights on getting started on your journey.


Join us and countless other baking enthusiasts as we learn and grow together. Your own success story starts now.


Whether you are inspired to start or grow your own baking business, or you’ve been on the fence about starting your own business, listen to Naomi’s full story, and connect with a community that’s ready to support you every step of the way.

So tune into the Invisible to Invincible Podcast, where we champion high-achieving entrepreneurs, business owners, coaches, consultants and executives. We’re your guide to achieving work-life fulfillment, making your career work for you (not the other way around), and pursuing success in business and life on your own terms. It’s never too late to take control, become visible and invincible, and transform your professional path, no matter your age (especially after 40). 😉


Naomi Rose is a food business strategist and baking coach who helps people achieve baking success.

With a deep passion for baking and an unwavering commitment to helping others achieve their goals, Naomi has made it her mission to help as many people as possible learn how to bake and build successful baking businesses.


Drawing on her extensive experience in the non-profit sector, where she honed her skills in events, communications, digital marketing, and project management, Naomi quickly established herself as a force to be reckoned with in the competitive world of food and hospitality, winning national awards.


Today, Naomi aims to inspire and educate aspiring bakers and food entrepreneurs from all walks of life, with her latest business, Baking Boss, sharing her wealth of knowledge and expertise through online workshops and her podcast, Baking Boss Kitchen Secrets. Whether you’re looking to take your baking skills to the next level or build a thriving food business from scratch, Naomi is the ultimate guide and mentor, ready and willing to help you achieve your dreams.


🔗 Connect with Naomi Rose:

Baking Boss Website 

Facebook Page @iambakingboss

Instagram @Iambakingboss



📚 Resources Mentioned:

Baking Boss – free guides to starting your own cafe/bakery and top tips on how to grow your baking business

Baking Boss Kitchen Secrets Podcast



This podcast is sponsored by KendraLosee.com. Some links are affiliate links, which means if you buy something, we may receive a small commission.

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00:00:20 – Introductions

00:02:18 – Leave a 9-to-5 and the emotional rollercoaster that followed

00:08:43 – Strategies and adaptations amidst unexpected challenges

00:14:15 – The value of community support for a local business.

00:18:27 – Naomi’s passionate message on industry solidarity and her transition to Baking Boss post-closure.

00:27:19 – Valuable lessons for entrepreneurs.

00:31:00 –  Naomi’s advice for those feeling stuck and considering a significant career shift or business pivot.

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